While business are struggling on a wide rang of new web social possibilities, new business models are arising. Maybe there’s a solution towards income growth and effective media content creation. I was discussing with Gilles Lussier, CEO of Animatec GL, he was asking me why would he spend his precious time towards social networking, and were should he start. My guess is to start today, do it right, and see tomorrow.

It’s never to late to begin social networking, the possibilities are endless yet daunting at first sight. I suggested Gilles to diversify his activities, allocating 10% of his B2B marketing time using web social portals. Speak the truth, and do what you do best, do business. It’s now very interactive and fascinating to be able to build new international business relations in real time.